What is AULA? The Story Behind the Brand and Why It’s Winning Gamers Over
Brand Origins & Global Presence: Trusted Since 2002
Founded in 2002, AULA is headquartered in Shenzhen, China, leveraging the city's advanced manufacturing ecosystem to deliver high-quality, cost-effective gaming peripherals worldwide.
Over the years, AULA has expanded globally, establishing research and development (R&D) and marketing centers in major cities such as New York, Los Angeles, London, Australia, Tokyo, and Singapore. This broad global presence allows AULA to stay connected with gamer communities and trends across continents.
With a team of over 1,000 dedicated employees, AULA supports more than 60 global sales partners, reaching customers in over 70 countries and regions. Its product catalog boasts over 300 items, ranging from mechanical keyboards and gaming mice to headsets and gaming chairs.
Our Mission: Quality, Innovation, and Accessibility
AULA’s mission is simple yet ambitious: to provide innovative and reliable gaming gear that’s accessible to every gamer, no matter the budget. Inspired by the speed and resilience of tarantulas, AULA designs products that combine durability, style, and cutting-edge technology.
The company prides itself on rigorous quality control and continuous R&D investment, ensuring every keyboard delivers a premium experience without an extravagant price tag.
What Makes AULA Keyboards Stand Out?
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Feature-rich designs that include hot-swappable mechanical switches, RGB lighting, and tri-mode wireless connectivity (Bluetooth, 2.4GHz, wired USB-C)
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Strong build quality thanks to premium materials and assembly precision
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Side-printed PBT keycaps offering both durability and aesthetic appeal
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User-centric features like customizable knobs, built-in mini-displays, and optimized layouts
Whether you're a casual gamer, streamer, or professional esports player, AULA keyboards provide a cost-effective yet powerful solution.
AULA’s Flagship Products
💡 AULA F75 Pro — Compact Powerhouse
The AULA F75 Pro is a compact 75% mechanical keyboard that packs premium features into a sleek, desk-saving design. Highlights include:
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Tri-mode connectivity for versatile use
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Hot-swappable switches for personalized feel
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Per-key customizable RGB lighting
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Durable PBT keycaps with side printing
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This model is widely praised as one of the best value keyboards under $100.
⭐ HERO 68 HE & WIN60 HE — Precision and Speed
Equipped with advanced Hall Effect magnetic switches, these keyboards offer:
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Ultra-fast 8000Hz polling rates
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Adjustable actuation points
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Rapid trigger response ideal for competitive gaming
✅ F108 Pro & F99 Gasket Series — For Professionals
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F108 Pro features a full-size layout with a multifunctional knob and integrated mini-display for enhanced control.
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F99 Gasket offers superior typing comfort with a gasket-mounted structure that dampens noise and vibration.
Why Gamers & Streamers Trust AULA
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Outstanding price-to-performance ratio backed by over 20 years of expertise
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Innovative technologies often reserved for high-end models
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A global footprint with over 60 sales partners and distribution in 70+ countries
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Dedicated customer support, including driver downloads, firmware updates, and warranty service
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A passionate community with endorsements from leading YouTubers, TikTokers, and keyboard enthusiasts
Final Thoughts
AULA stands as a trusted and innovative brand offering high-value gaming gear designed for everyone—from newcomers to esports pros. With extensive experience, a global team, and a commitment to quality, AULA ensures gamers worldwide get exceptional keyboards and peripherals without compromise.
